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Managers: Yes, You DO Need Public Relations
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You do need public relations. Fact is, managers MUST do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation. |
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The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments. |
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Truth is, in public relations, it’s quality planning, and the degree of behavioral change it produces, that eventually captures client attention, not tactics like press releases, talk show appearances and sports sponsorships. |
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Not likely to happen unless business, non-profit and association managers like you do something positive about those important external audiences of yours that most affect your operation. Good public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audience. |
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You can increase the effectiveness of all your communication by including at least one of the four characteristics of a good media story in your message. |
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