Paul Jesse is a retired government employee, private pilot and author of numerous home business articles. If you are interested in starting a Internet home business visit: http://www.sheamarketing.com/pluginpower.html
In order to properly market your product, you need to know the keywords that relate to your niche and what keywords people are using when they are searching for your product and service.
In an age of technology, niche marketing has become easier and harder at the same time. It is easier in the fact that computers and software programs have been designed to practically do all the niche marketing work for you, and is harder in the sense that if you try to go at it alone you will not be able to reach the amount of people you might have been able to a couple of decades ago.