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Robert A. Kelly

Robert A. Kelly counsels, writes and speaks to managers about using the fundamental premise of public relations to achieve their operating objectives.

Robert has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a BS degree from Columbia University, major in PR.

Contact Robert A. Kelly at bobkelly@TNI.net or visit his web site http://www.prcommentary.com

Articles by Robert A. Kelly

» Managers Super-Charge Your PR

By Robert A. Kelly | Public Relations | Unrated

Not likely to happen unless business, non-profit and association managers like you do something positive about those important external audiences of yours that most affect your operation. Good public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audience.

Article

» What Does the Public Relations Client REALLY Want

By Robert A. Kelly | Public Relations | Unrated

Truth is, in public relations, it’s quality planning, and the degree of behavioral change it produces, that eventually captures client attention, not tactics like press releases, talk show appearances and sports sponsorships.

Article

» Managers: Yes, You DO Need Public Relations

By Robert A. Kelly | Public Relations | Unrated

You do need public relations. Fact is, managers MUST do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation.

Article