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Alan Sharpe

Alan Sharpe is a business-to-business direct mail copywriter and lead generation consultant. As President of Sharpe Copy Inc. Alan specializes in helping businesses generate leads, close sales and retain customers using cost-effective, compelling direct mail and email marketing.

Alan also uses his direct mail advertising services to help charities raise funds and raise awareness of their causes, using fundraising letters. Sign up for Sharpe & Direct: The B2B direct mail marketing e-newsletter. Every Monday morning, receive in your inbox a short, helpful article on direct mail lead generation.

Visit Alan Sharpe's Web Sites

Sharpe Copy: http://www.sharpecopy.com

Blog: http://www.sharpecopy.com/blog

Articles by Alan Sharpe

» Where to Find New Customers Using B2B Direct Mail

By Alan Sharpe | Direct Mail | Unrated

The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. A source that will give you the contact information you need to send a direct mail package to prospective customers who need, want and can afford what you offer.

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» Improve Email Deliverability: 15 Tips for Email Marketing Success

By Alan Sharpe | Email | Rating:

Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing list won't receive your email newsletter or marketing message because a spam filter blocks it by mistake.

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» Postcard Direct Mail Marketing Tips And Ideas

By Alan Sharpe | Direct Mail | Unrated

Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow.

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» Postcard Direct Mail Marketing: 15 Ways To Grab Attention

By Alan Sharpe | Direct Mail | Unrated

If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.

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» How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

By Alan Sharpe | Direct Marketing | Rating:

A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, The Age of Skepticism.

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» How to Write a Fundraising Thank-you Letter

By Alan Sharpe | Marketing | Unrated

Thank-you letters are one of the most important letters that your non-profit mails to donors. They increase donor loyalty, strengthen relationships with your donors and increase your chances of receiving more gifts in the future. So here are some pointers for writing effective thank-you letters.

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» Eight Advantages of Fundraising Letters Over Other Methods

By Alan Sharpe | Marketing | Unrated

Unlike capital campaigns, major gift campaigns and special events, fundraising letter campaigns can be conceived, planned and launched within weeks instead of months.

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» Make Your Fundraising Letters Personal With The Right Pronouns

By Alan Sharpe | Sales | Unrated

How do you take a mass-mailing fundraising letter and make it sound personal? By using the right pronouns, ones that nurture the bond that you have with your donors.

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» In B2B Direct Mail Lead Generation, Work Backwards

By Alan Sharpe | Direct Mail | Unrated

Business-to-business lead generation is one of the few times in life when you should start at the end and work backwards.

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