My full name is Priya ('pree-yaa') Florence Shah, but I prefer the short version. I live in Navi Mumbai, a suburb of India's financial capital, Mumbai.

I'm an internet publisher, marketer, entrepreneur and full-time mom. I love the creative outlet and freedom my business offers - to be with my family, make a living through my internet businesses, work from anywhere in the world and be my own boss.

My work and interests have encompassed varied disciplines - from molecular biology, to health & environmental journalism, to internet publishing, marketing, blogging.

I now write on internet marketing, search engine optimization, business blogging, RSS technology, health and wellness. I teach businesses how to boost their web traffic, make more profit from their websites and brand themselves online.

My articles have been published on hundreds of websites. Just "Google me" to see where. And don't be surprised if you find this site at the top of the list.

I've been interviewed a number of times - some personal, some on business blogging. You'll find some of my websites and blogs showcased below.

Other things I love doing when time and energy allows, include watching movies, listening to music, dancing, playing my guitar, singing, reading, travelling and spending time in the company of family and friends.